Alan Titchmarsh has partnered with adidas, fronting the brand’s Gardening Club collection, available October 12.
Alan Titchmarsh has appeared in a series of adverts for the launch of the new adidas horti-couture line, which is aimed at ‘avant-gardeners’.
The clothing and shoes that adidas created are designed to be at home in the garden, much like trainers are in the gym.
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Along with presenter Alhan Gencay and songwriter Khloe Anna, Alan is seen wearing the brands new footwear – inspired by lawn based activities.
Calling the new range ‘horti-couture’ on Twitter the brand said that it allows you to move ‘effortlessly from the lawn to the streets’.
“We looked at ‘outdoor’ as a place we wanted to explore for the season but in our own playful way with a unique take on it,” notes product manager George Griffin. “I’ve been lucky enough to be wearing the footwear and apparel for the last month or so now; the designs are all so different that it’s almost impossible to choose.”
“The sandal is striking and unlike anything we’ve seen for a while in this space, so that’s great to see and refreshing – I have worn it a lot, and I’ve actually been brave enough to both wear [it] with and without socks, so it’s surprisingly versatile!” he continued.
The ad campaign was shot by London-based agency Trippin and French fashion photographer Alma Rosaz.
Alma commented, “The chemistry was immediate on set with Alan and Alhan first bonding over names and later sharing real gardening tips.”
The limited edition adidas Gardening Club collection will be available to purchase from October 12.