Alicia Silverstone Announced as CRYSTAL Deodorant Brand Ambassador

CRYSTAL Deodorant announces that actress, best-selling author, and health advocate, Alicia Silverstone has signed on as Brand Ambassador due to her longtime use and loyalty to their product.

Alicia Silverstone for CRYSTAL

Alicia Silverstone has been announced as CRYSTAL Deodorant’s latest brand ambassador, becoming the face of the mineral-based and vegan brand.

Since its founding 35 years ago, CRYSTAL has been providing an effective mineral-based line, that’s vegan, and cruelty-free. The ingredients are non-toxic and the packaging’s eco-friendly. CRYSTAL is committed to the safety, health, and welfare of both their customers and the environment, which aligns perfectly with Silverstone.

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“I’ve used CRYSTAL Deodorant for over 20 years because it’s safe, vegan and most importantly it works! I am proud to partner with a company that shares my values and is committed to making healthier and kinder products,” said Alicia Silverstone.

Silverstone recently hosted an event sponsored by CRYSTAL at The Gentle Barn, a non-profit animal sanctuary that stands up for the innocent, and helps animals and children alike remember they matter. “I’ve been visiting The Gentle Barn for 20 years. I had my 25th birthday there! When I saw CRYSTAL, my favorite deodorant, was sponsoring a non-profit like The Gentle Barn, I knew I had to be involved. It was wonderful celebrating The Gentle Barn’s 20th anniversary with my friends from CRYSTAL. I wish everyone was cruelty-free and conscious like these two entities are,” said Silverstone.  

“It makes perfect sense that we would choose Alicia, who has been such a devoted, longtime fan of our products, to represent our brand,” said Martin Floreani, CEO and President of CRYSTAL. “There couldn’t be a more authentic partnership, and we are excited to work with her.”

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