Bella Hadid for Jacquemus

Bella Hadid fronts the summer 2020 campaign for French fashion label Jacquemus.

Bella Hadid for Jacquemus

Bella Hadid fronts the summer 2020 fashion campaign for French fashion brand Jacquemus, shot over FaceTime during the coronavirus lockdown.

Captured by Pierre-Ange Carlotti, the photos see Bella Hadid in a simple white room in her home in California, sporting pieces from the Jacquemus’ SS20 collection.

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With no hair and make-up artists, and only a phone camera available, the back-to-basics shoot lenses the model in a white suit, paired with a green bikini top, a ribbed blue bodysuit and green trousers, along with a (very) cropped yellow and orange top.

Hadid, who walked in Jacquemus’ AW20 showing earlier this year, is seen nude, strategically covered only by the label’s signature Le Grand Chiquito bag. Another photo also sees the model don bags in lieu of clothing, this time coming in the form of Jacquemus’ Le Panier Soleil bag and a string bag to cover her chest.

Sharing the pictures on her Instagram, Hadid wrote, “Best few hours… Reconnecting….”, while Jacquemus posted, “SO HAPPY TO SHARE WITH YOU”. 

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