Dani Dyer Stars in Perf With Surf Ad Campaign

Surf ambassador Dani Dyer has teamed up with the laundry detergent brand to star in its Perf With Surf ad campaign.

Dani Dyer for Surf

Surf brand ambassador Dani Dyer has teamed up with the laundry detergent brand to star in its Perf With Surf ad campaign, whilst supporting UK food bank charity The Trussell Trust.

Supported by a £2m media investment, the celebrity advertising campaign from adam&eveDDB airs on TV and digital from July and will focus on Surf’s liquid and capsules detergent.

RELATED: Georgia Toffolo Teams Up with Dermalogica

The Love Island 2018 winner posted on social media, “Excited to be working with @surflaundry_uk. If you’ve seen the advert I am having a laugh with it… But I love my cleaning and washing. It’s just so great to partner with a brand who support the brilliant @trusselltrust #perfwithsurf.”

The partnership will feature across TV, online video and social media and will help to drive mass reach for the brand, with a specific focus on raising awareness with consumers under 35 – a key demographic for Surf.

With the recent launch of Dani’s new book ‘What Would Dani Do?’ in April, the timely partnership will take advantage of the Love Island star’s nationwide appeal to grow awareness of the value of fragrance detergent within laundry care.

Gemma Cleland, vice president for homecare, Unilever UKI said, “Dani epitomises everything that Surf stands for – she’s young, fun-loving, down-to-earth and leads a busy and sociable life, making her the perfect person to front this campaign. The fragrance laundry category continues to be driving innovation in laundry – whilst injecting some fun into even the most mundane household chore.

“Surf has a long-standing history of working closely with British TV celebrities such as Joey Essex and the stars from Birds of a Feather, so we’re excited to be going back to our roots with this tongue-in-cheek campaign.”

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *