Hilary Duff Teams Up with Walmart and Unilever

Hilary Duff has partnered with Walmart and Unilever, supporting its Bring It To The Bin initiative, helping consumers across the US to ‘recycle with ease and confidence’.

Hilary Duff for Walmart

Today, Unilever and Walmart launched Bring It to the Bin, a shopper-engagement initiative with Hilary Duff at the helm designed to make it easier than ever for consumers across the country to recycle with ease and confidence.  Featuring tips and videos for families on how to easily recycle throughout the home, Bring It to the Bin is one of three powerful steps Unilever is taking to accelerate its action to address plastic packaging waste.

“We know how urgent it is to address the growing plastics waste problem we’re facing and we’re proud to partner with Walmart and Hilary Duff to take a leading role to increase recycling of plastic packaging,” said Amanda Sourry, Unilever North America President. “Through Bring It to the Bin, we will inform and inspire shoppers to join us in our commitment to recycle more. We are significantly reducing the amount of new plastic produced to make our packaging by using 50 percent recycled content across North America this year. With better recycling information and inspiration, shoppers can Bring It to the Bin to help us use more recycled material, keeping it out of landfills and the environment. The urgent need for action on plastics waste can only be met with collective action by companies, consumers and governments.”

RELATED: ALICIA SILVERSTONE ANNOUNCED AS CRYSTAL DEODORANT BRAND AMBASSADOR

Bring It to the Bin features shopper favorites Dove, Hellmann’s, Seventh Generation and Love Beauty and Planet, each brand making a commitment to using post-consumer recycled plastic. Unilever’s packaging will also feature clear recycling instructions through How2Recycle labels and contribute to Unilever North America’s sustainability commitments of 50 percent of plastic used in North America being made of recycled content by the end of 2019 and 100 percent of plastic packaging being recyclable, reusable or compostable by 2025.

“As a mom, I always try to set a good example for my kids and that means teaching them to be conscious of their environment and taking an active role in preserving it. We recycle together and make conscious choices to incorporate reusable items into our daily life,” said Hilary Duff. “I hope this initiative inspires other families to recycle a little more each day. One choice you make differently is a step in the right direction for the future of our planet.”

Visit Walmart.com to watch videos featuring busy mom Hilary Duff to learn easy ways to Bring It to the Bin and share how you #BringittotheBin on social to inspire others to recycle more every day.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*