Idris Elba for Stella Artois

Idris Elba has joined forces with Stella Artois and stars in the brand’s latest advertising campaign.

Idris Elba for Stella Artois

Idris Elba has joined forces with Stella Artois, starring in and creative directing the Belgian brewery’s new Summer Like You’re On Vacation advertising campaign, promoting how to ‘make the most of summer days’.

The British actor and DJ posted on Instagram ‘I’ve collaborated with @StellaArtois to spread the word: you don’t have to go on vacation to get away. It’s all about perspective’.

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Idris argues that even if you can’t make it to a place such as Ibiza, where Elba has a DJ residency, for some rest and relaxation, you have the power to make your own city a glamorous getaway.

The TV commercial is part of the brewer’s summer campaign, which kicked off with a Red Stella Cup plastic chalice launch.

The brand campaign is about putting Stella into real-life scenarios that resonate in the US, taking a more localized approach. Custom out-of-home (OOH) creative will encourage people to change their perspective on their hometown this summer.

“Summer equals vacation and vacation means that you splurge on that better drink, that nice restaurant, you name it,” saidPeter Van Overstraeten, vice-president, premium and super premium brands at Anheuser-Busch. “But vacations are never as long as we’d like them to be, so this summer we’re inspiring consumers to trade up to our premium European lager and embrace that vacation state of mind, all summer long.”

The TV spot, created by VaynerMedia, is set in New York City and directed by Henry Scholfield. It also features a never-before streamed track produced by Elba himself.

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