Jonathan Van Ness Fronts Poo-Pourri Brand Campaign

Queer Eye star Jonathan Van Ness has teamed up with Poo-Pourri, starring in the toilet fragrance spray’s latest ad campaign.

Jonathan Van Ness for Poo-Pourri

Queer Eye‘s Jonathan Van Ness is the new celebrity spokesperson for the toilet spray Poo~Pourri and shares a LOT in a new video talking about his desire to de-stigmatize pooping and get rid of “poo shame.”

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Jonathan Van Ness commented, “I love the idea of de-stigmatizing things that have shame attached to them. I’ve dealt with poo shame myself and this campaign was a fun way to instill confidence in others. People poop, and sometimes you feel weird about pooping, but you just gotta go!”

Taking the world of celebrity endorsements to a new level, Van Ness plays a toilet stall cheerleader in a series of new ads for the company.

Van Ness also shared his most embarrassing poo story in a graphic, behind-the-scenes interview:

“It was Sepulveda and Pico, and I was in a Kia Rio, at a red light, with nowhere to run. And it wasn’t a ‘shart’ or a ‘chancer,’ as my step-dad would have said. (A chancer is when you have to fart and so you take a chance but you’re not sure. And you fart…) This wasn’t a chancer — this was a 27-year-old having a full diarrhea BM that was brought on by a hot, seafood spinach salad with a kombucha and frozen yogurt. And then I got in the car and I … just gallons of sh*t. Gallons and gallons. But I didn’t even have time to spray the PooPourri on my car seat before I sh*t my pants in the car.”

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