British Formula 1 champion Lewis Hamilton has joined forces with Vodafone, becoming an ambassador for the telecoms company as it rolls out its 5G network in 27 cities across Europe, including London, Birmingham and Manchester.
The new unlimited data plans also extend to the new Vodafone Together service, which combines mobile and broadband in one bill. Vodafone also becomes the first UK provider to offer customers 5G roaming in four European countries in some of the most popular tourist and business locations over the summer, at no additional cost.
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Vodafone UK Chief Executive Officer Nick Jeffery said, "5G will transform the way we live and work. Our customers are streaming over 50% more content today than they did last year, and with 5G the demand for data is only set to increase. That is why we want to remove the limits on data, so that customers can unlock the full potential of 5G, and we can really propel the UK into the digital age. By offering unlimited plans to our consumer and business customers, we will revolutionise the market. We will give customers all the data they need, when and where they want it."
As a British sporting icon, tech fan, gaming enthusiast, global roamer and someone synonymous with speed, Lewis was the natural choice to switch on the Vodafone 5G network. He will act as a 5G brand ambassador for Vodafone, helping to bring to life the potential of 5G to be a real game-changer.