PRO:VOKE, the company behind the blonde colour care hair ranges Touch Of Silver and Liquid Blonde, has launched a new brand campaign celebrating hair as a form of self-expression and pride.
The ‘PRO:VOKE Your Colour' campaign will be fronted by model and TV personality Abbey Clancy and renowned hair stylist expert Lisa Laudat, who will be sharing their hair colour confidence stories and encouraging consumers to do the same.
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Clancy took to social media to share the news, posting, "For me, my hair provokes pride as I always feel so proud to rock my golden blonde locks! Head to @provoke.haircare to follow the journey and see what we get up to over the next few months."
The aim of the campaign is to inspire hair positivity in all women, says the company.
On the partnership, Clancy commented, "I have always felt proud to be blonde and I am so pleased that I am able to exhibit confidence through hair colour with the girls I work alongside in the modelling industry. PRO:VOKE helps women feel proud to be blonde and maintain their best hair yet."
Jen Edwards, marketing director at PRO:VOKE added, "We are so excited to have Abbey Clancy and Lisa Laudat, two inspirational blondes, on board to help launch the PRO:VOKE Your Colour campaign. This campaign opens up a conversation about hair colour empowerment amongst our customers, demonstrating the power of hair colour to provoke an emotive response and highlighting the proven results of our product ranges."