For Häagen-Dazs’ new brand strategy in the UK we were proud to bring together celebrity influencer and TV presenter, Laura Whitmore with tennis player, Grigor Dimitrov, as Häagen-Dazs looks to build cultural relevance through style and fashion to appeal to younger consumers aged 18 to 30.
We worked with our partners at creative agency Space, who will deliver this new strategy via a fashion-focused initiative, Püre Style, which launched during the 2019 Wimbledon Championships.
Working alongside a top stylist, Grigor and Laura will curate a series of looks across three hot style topics for the summer: Festival-Chic, Summer Date-Ready and Time-for-Tennis.
The films show Laura and Grigor emerging from brightly coloured, playful and stylish sets to reveal their outfits – and of course, each look will be completed with the ultimate summer accessory – a Häagen-Dazs stick bar.
The videos will be shared through social media platforms including Instagram, Facebook, Snapchat and Pinterest. The snackable content will be delivered as 7” videos summarising their look in each of the categories, as well as two longer 30” films revealing all of the looks.