Sheryl Crow stars in Ralph Lauren’s 2019 Pink Pony campaign, raising awareness of the fight against cancer.
The Grammy-winning singer and cancer survivor teams with Ralph Lauren for an empowering and charitable campaign focused on giving back and inspiring a culture of hope and support.
Ralph Lauren is continuing its more than three-decade commitment to fighting cancer.
This October, the iconic fashion brand launches “Together in Pink,” a multi-platform global celebrity marketing campaign in support of its Pink Pony initiative, which has raised millions of dollars for cancer-related charities and awareness programs.
The empowering and emotional campaign features superstar musician and cancer survivor Sheryl Crow, Emmy Award-winning writer and speaker Suleika Jaouad, five-time Olympic gold medalist Nathan Adrian and cancer fighters Tammy Walker and Mimi Argueta.
Crow, who was diagnosed with breast cancer in 2006, feels it’s important to be vocal about her own experience if there’s a chance it will help others.
“My life changed so dramatically after I had cancer. All the things you think about your life, how you think you have everything in your control, it’s just not true,” she shares in the campaign video. “Even though I would never wish a cancer diagnosis on anyone, what you come away with and what you accrue, the life lessons, the strength, the perspective is invaluable.”
Along with the video and print campaign, the brand will air seven Pink Pony-themed podcasts that will air throughout the year. And fans are invited to follow along on social media bu joining the initiative on social media and sharing their stories with #PinkPony.