Snoop Dogg has remixed the famous ‘Did somebody say Just Eat’ jingle, fronting the food delivery company’s latest ad campaign.
Snoop Dogg has been recruited by UK delivery service Just Eat to front their new advertising campaign, and in a new TV commercial he can be seen dropping food off to customers in a pimped out motorbike.
Filmed in his own compound around Los Angeles, Snoop has upped the stakes of the service by remixing their ad jingle and turning it into a full blown music video.
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The ad will make its debut on UK telly this Friday during Channel 4’s latest episode of Gogglebox.
“Snoop’s remix allows us to connect with a younger consumer demographic, while also providing a bit of fun for our existing customers and fans of the original track,” said Susan O’Brien, global chief marketing officer at Just Eat.
“We love that he’s taken something synonymous with the Just Eat brand and made it personal to him,” she continued.
“We know our original “Did somebody say Just Eat” jingle is a bit of an opinion-divider and it led to many a conversation, or singalong, as people enjoyed their favourite takeaway.”
“As much as we love it, what better way to step things up a notch than to get the help of a global legend?” Susan concluded.
“Snoop answered our call and created a version of the song that got us all smiling.”